SMS Opt-In Evidence — CompleteLine

How End-User Consent Is Obtained

CompleteLine is a missed-call text-back platform for local businesses. SMS messages are sent only to individuals who have first called a CompleteLine-enabled business phone number and whose call went unanswered.

The consent basis is customer-initiated contact via inbound call. The customer dials the business; the business does not initiate the contact. CompleteLine’s automated SMS is a direct reply to that call attempt — functionally equivalent to the business returning the missed call.

1

Customer dials the business

The customer initiates contact by calling a CompleteLine-enabled phone number.

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2

Call goes unanswered

The business is unavailable — busy, after hours, or on another call.

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3

CompleteLine sends one automated SMS reply

Within 5 seconds, the caller receives one SMS from the business’s number. The message identifies the business by name, acknowledges the missed call, and includes opt-out and help instructions.

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4

Customer may reply to continue — or reply STOP to opt out

If the customer replies, the conversation continues via AI assistant. If the customer replies STOP, no further messages are sent and the opt-out is recorded permanently.

Initial Message — What the Customer Receives

The first message sent to every caller includes all CTIA-required disclosures inline. Below is a representative example of an initial CompleteLine message:

B

Business Name

(719) 662-3914

Hi! This is [Business Name] — you just called us but we missed you. We don’t want you to wait, so I’m here to help right now.

What can I help you with today?

Automated msg from [Business Name] via CompleteLine. Reply STOP to opt out, HELP for info. Msg & data rates may apply.

Business identification: The message names the specific business.
Opt-out keyword: STOP — immediately removes the number from all future messages.
Help keyword: HELP — returns contact information.
Frequency disclosure: Frequency varies by customer interaction.
Rate disclosure: “Msg & data rates may apply” included in every initial message.
Platform disclosure: “via CompleteLine” identifies the sending platform.

Business Notice Requirement

Under CompleteLine’s Terms of Service, every business using the platform is required to post a visible notice on their website and at their point of service informing customers that:

Example Required Business Notice

“If you call us and we miss your call, you may receive an automated text message from our number. Reply STOP to opt out at any time. Msg & data rates may apply.”

CompleteLine enforces this requirement as a condition of service. The requirement is documented in our Terms of Service at completeline.app/legal/terms.

Opt-Out and Opt-In Keywords

Keyword	Action	Response
`STOP`	Opt out immediately	Confirmation message sent; no further messages
`UNSTOP`	Re-subscribe after opt-out	Opt-in re-confirmed; messages resume
`START`	Re-subscribe after opt-out	Opt-in re-confirmed; messages resume
`HELP`	Request support info	Returns business contact and CompleteLine info

Opt-out requests are processed in real time. All opt-outs are recorded in CompleteLine’s database and no further messages are sent to that number from that business, regardless of future calls.

No Third-Party Lists or Cold Outreach

CompleteLine does not use purchased lists, scraped contacts, or any data source other than the inbound caller’s phone number obtained via caller ID at the time of the call. No messages are sent to anyone who has not first called the business. This is strictly a reactive, customer-initiated messaging flow.

Full Compliance Documentation

SMS Terms & Messaging Disclosures — full CTIA disclosure, frequency, opt-out, data sharing
Privacy Policy — how personal data (including phone numbers) is handled
Terms of Service — business obligations including required customer notice

For compliance questions, contact Complete OS LLC at hello@completeos.app.